A Win For Very Classical Propaganda*, 2018
Broadsheet newspaper, video

A Win For Very Very Classical Communication Propaganda* is a project that seeks to understand the success of the Vote Leave campaign, and the role of media influences that led the UK to vote out of the European Union. These understandings have been put together in forms of a newspaper and animations. The newspaper can be taken apart from the centre fold, each sheet then becomes, on one side, a poster and an article on the other. The sheets each relate to a different view that seeks to give explanation as to how untrue information is able to influence and survive in society.
*          “All the biggest newspapers were behind Brexit. The Daily Telegraph, The Sun, The Daily Mail. The biggest broadsheet, the biggest tabloid and the biggest middle brow newspapers.”
Peter Pomerantsev

The Will to Believeby William James, 1896
A lecture which defends, in certain cases, the adoption of a belief without prior evidence of its truth.

Public Opinion by Walter Lippmann, 1922
A critical assessment of functional democratic government, and of social perceptions that influence individual behaviour.

These two animations illustrate the texts written by William James, and Walter Lippmann. They have presented us with keys to a pragmatic understanding of human cognition and responses as an individual and as part of a society and culture. These keys, however, if they were to fall into the wrong hands could spark grave consequences. The writings make clear ways in which man can be influenced to make decisions and validate information. This kind of understanding can become very helpful in designing a campaign where the audience must be significantly swayed. By catering to these tendencies in our cognition, our responses become fairly predictable.

Through observing the actions of the Leave campaign leading up to Britain’s EU referendum, it is clear to see how well they crafted propaganda that managed to coerce 52 percent of the population into voting out of the European Union. Following Brexit, the second most Googled question, after the weather, was 'What is the EU’?

You might call it blind faith.